North Hill Centre Reintroduces its Local Food Bank


North Hill Centre is taking part in Fare Fight for Food, a program we noted earlier this year. As part of that, it aims to raise awareness of the needs of The Calgary Food Bank, and it’s found a great way of doing just that.

Most people may not know that the food bank takes and distributes pet supplies. North Hill Center shoppers will have trouble forgetting that fact, now, thanks to a promotion and matching poster. Pets, Portraits and Passion is the title, and it called shoppers to action: bring a pet food donation to the center, and receive a free pet portrait.

Then there’s Birthdays, Balloons and Benefits. This tagline doesn’t tie in with a promotion, but it does highlight a fact many shoppers probably weren’t aware of: 44% of food bank recipients are kids. The Calgary Food Bank takes in more than just food—it also accepts toys, party favors, ribbons, cake mix, candles, balloons and games. All the things it needs to put together birthday packages for those who need them. By putting out the call for these oft-neglected items, the shopping center has ensured a few more kids get to have great birthdays.


Written by Nissa on October 3, 2012 – 5:52 pm -
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Saks Brings Beauty Help to Shoppers and Survivors


Saks Fifth Avenue is doing something very cool for a great cause: it’s gathered 32 of the top beauty editors from major publications, top beauty brands, and shoppers together as part of a major public awareness and fundraising program for Look Good Feel Better, the charitable program that helps people with cancer address appearance-related side effects of their treatment.

Look Good Feel Better Beauty Editors Day gives shoppers the chance for twenty minutes of one-on-one consultation with experts from publications like Cosmopolitan, Essence, and Vanity Fair for just $30. That’s a deal no matter how you cut it, but that the money goes straight to the charitable program makes it more of a complete and utter steal. The consultations will cover skincare, fashion and makeup trends, inspiration and insider secrets, and specific beauty advice—and as if one could ask for more, each participating brand will provide participants with an exclusive gift.

“We are so grateful for the support we have received to make Beauty Editors Day a reality in the United States,” said Louanne Roark, executive director of the Look Good Feel Better program. “This would not be possible without the support of Saks Fifth Avenue and unprecedented participation from such an incredible list of beauty brands and magazines to support women with cancer on their journey to recovery and health. Everyone deserves to feel beautiful and confident. On Beauty Editors Day, together we want to spread that message far and wide.”

Beauty Editors Day has been around for five years to date, but this is the first year it’s being hosted in the U.S. Selfridge’s London hosts an event each year, also benefitting Look Good Feel Better.


Written by Nissa on August 15, 2012 – 6:11 pm -
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Bon-Ton Features Blue Shirts Against Bullying


Bullying is as serious as it is underestimated, but each year that passes brings with it growing awareness. This year, Bon-Ton hopes to use Back to School as a platform to bring the cause more attention at a very relevant time.

October 1, 2012 is Blue Shirt Day, the World Day of Bullying Prevention. It’s a day for children, families teachers and professionals to express their support for the cause. Bon Ton will be a big part of that year as the exclusive carrier of the 2012 limited edition STOMP Out Bullying blue shirts.

Brendan Hoffman, President and CEO of The Bon-Ton Stores, Inc., said, “All of us at the Bon-Ton stores want to make a difference in our children’s lives during this back-to-school season and what better way than to support ‘STOMP Out Bullying,’ a national organization focused on eradicating bullying in our schools and communities. Our hope is that parents, teachers and children will participate…and stand up to bullies everywhere.”

The shirts are only one part of the drive, albeit a big part that’s sure to raise a lot of funds for the cause. Bon-Ton is also launching a back-to-school social media campaign and sweepstakes. It encourages students the opportunity to share anti-bullying messages with their friends and peers, and will give seven lucky winners $250 shopping sprees and $1000 to donate to an anti-bullying program at a school of their choice. By entering, fans will be able to make a custom Facebook cover photo so all their friends will know exactly where they stand on bullying. For every banner created, the retailer will donate a dollar to the cause.


Written by Nissa on August 8, 2012 – 3:11 pm -
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Knox Shopping Centre Asks Women to Take Ten for Ten


Knox Shopping Centre wants shoppers, particularly women, to take care of their hearts. Heart disease kills nearly four times as many women as breast cancer, and it’s rarely discussed. That’s why the center the Heart Foundation’s Go Red for Women campaign, to change a statistic that destroys lives and families every day.

This year, the concept is Ten for Ten: the center is asking women to take ten seconds to pledge to make the changes that could give them ten more years of life. The campaign makes heart disease statistics relevant to all women by highlighting the consequences that denial and complacency can have on themselves and their families.

It’s not just about making a promise, though—it’s about a shared goal. Photos of pledgers will be uploaded to the Go Red for Women Facebook page, and pledgers will be encouraged to find, tag and share their pledge with their friends. This will not only bring other women to the cause, it will help create a shared commitment to change.

Goodie bags will be on hand at each Ten for Ten event; they’ll be given to any woman who donates at least $10 to the cause.

The center has a few other plans on the go to raise money for Go Red For Women, including a by-donation mall walk and breakfast gathering, a fundraiser through the rentals of its Kiddie Karts and a promise to donate $1 for each new Facebook Like in the month of June.


Written by Nissa on June 13, 2012 – 4:01 pm -
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Two Rivers Hosts the 2012 Boccia Team


Earlier this month, Two Rivers Shopping Centre played host to a very important team: the players of Boccia 2012 stopped by the center to raise awareness of the sport in preparation for their appearance at the 2012 Paralympic Games.

Boccia is a sport designed for atheletes with disabities that have a major impact on motor skills. It’s a target ball sport similar to petanque and bowls. Many shoppers might not have known about the sport before the 11th, but after the team spent 5 hours playing the sport inside the center, there was certainly much more awareness to be had. They also spent some of that time talking to shoppers and showing them how to get involved as volunteers.

Speaking before the event, Boccia 2012 organiser Rita White commented: “We are delighted to be attending Two Rivers Shopping Centre. Our aim is to raise awareness of this fantastic sport which is available for people of any age and physical or learning disability. The team have a lot of hard work ahead of them for the 2012 Paralympics and it would be fantastic to get more people supporting team in preparation for this momentous event.”


Written by Nissa on April 18, 2012 – 5:54 pm -
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