Melbourne Central Embraces Holiday Awkwardness

Melbourne Central had lots of fun on offer over the holidays, but now that the wrapping paper is in the bin and the gifts have all been put away one of its initiatives is still paying off.

The center brought in Awkward Portraits, a company that specializes in those perfectly uncomfortable family photos we’ve all seen—or experienced. Thanks to sites like Awkward Family Photos, people have started to see them in a new light.

Awkward Portraits set up a special holiday-themed version of its photo booth and invited shoppers to create their own ridiculous, nostalgic Christmas print. For three weeks, shoppers flocked to the booth to get photographed in the worst Christmas sweaters and vests, and the least comfortable poses. The results? Magical.

Who wouldn’t want want one of these on their mantle?

Written by Nissa on January 7, 2015 – 5:52 pm -
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Coquitlam Center Rocks Fall Coats

1010coatIn spring, a young man’s fancy might lightly turn to thoughts of love, but it’s fall and young women’s fancies are turning to thoughts of coats. Oversized or classic, pretty in pastels, modern or mid-century—there are so many trends and such little closet space.

Coquitlam Centre is helping shoppers solve that outwear dilemma with its first ever Rock that Coat pop-up shop. The center has pulled together some of the season’s top trends to give shoppers insight on their fall coat style profile: whether they’re an Urban Casual, a Provacateur, an Uptown Girl or even a Jane Bond, style expert Catherine Dunwoody is on site to help them find their perfect fall coat.

Catherine has also defined these looks for shoppers online:

A few lucky shoppers have received a little extra help with their coat shopping by entering the Rock That Coat contest on the center’s Facebook page. Each week the center is giving away a $100 gift card to a retailer with a good selection of jackets for the season.

The goodwill doesn’t end there, either. Coquitlam Centre is accepting gently-used women’s coats in partnership with Dress for Success—and each coat that’s donated gives the donor a shot at winning a $250 gift card.

Written by Nissa on October 9, 2013 – 4:13 pm -
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Carillon City Cares About Fair Trade

Australia just wrapped up this year’s Fair Trade Fortnight, a national annual event that celebrates fair and ethical trading values. As part of that, and lining up nicely with Mother’s Day, Carillon City hosted a Fair Trade Pop-Up.

The Pop Up was the brainchild of The University of Western Australia’s Students in Free Enterprise team in partnership with the Fair Trade Collective. Its mantra was “Every Choice Matters.” The center set aside a vacant tenancy for the group, made up entirely by student volunteers, as they set up earlier this month.

The store sold items sourced from communities around the world including Indonesia, Cambodia, India, Tanzania and Peru. For shoppers looking for something unique (and uniquely ethical) for Mom, it was a shopping extravaganza, with giftwares, homewares, tea, coffee, chocolate, fashion and accessories.

The pop-up not only did well for shoppers and the artisans whose work was sold, it brought plenty of attention to the center. It received excellent media coverage, appearing online, in gift guides and on television.

Project Coordinator Shannon Ziegelaar said the store was an innovative way to address multiple needs in the community.

“The pop up is about selling and raising awareness about Fair Trade products which is about better prices, decent working conditions, local sustainability and fair terms of trade for farmers and workers in developing worlds. We aim to create a mainstream demand for Fair Trade products,” Ziegelaar said. “Setting up a social enterprise is a fantastic learning opportunity for us, the university students managing the project. We have students involved from a range of disciplines. They include recent high school graduates through to masters students.”

City of Perth Lord Mayor Lisa Scaffidi welcomed the Fair Trade Pop Up to the city.

“It is great to see more and more pop up shops opening in the CBD and Northbridge,” Scaffidi said. “This is a fantastic way to bring to life some of the vacant shops while leasing agents find new tenants. There is no better way to showcase a vacant tenancy than by showing its potential through hosting pop up shops or temporary galleries.”

“I hope more leasing agents and property owners consider these types of agreements which often support not for profit groups and other collectives.

Written by Nissa on May 23, 2012 – 5:29 pm -
Posted in This Week's News | No Comments »

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