Lowe’s New Loyalty Program Offers More

Lowe’s knows its products are in shoppers’ homes, but do their shoppers always know their products came from Lowe’s? If not, they will now, because the retailer’s new loyalty program will ensure they don’t forget.

MyLowe’s is a loyalty program, but it’s also a home management tool. It lets shoppers keep track of all their Lowe’s products but also all their home improvement needs. The program includes a MyLowe’s card or key fob to track in-store purchases online and purchase history from Lowe’s stores and website — helpful features for regular customers of any retailer.

But as a home improvement retailer, Lowe’s also has the ability to do more. With this new program, shoppers can create home profiles with room dimensions, product details and notes. They can organize folders and lists to organize their purchases, wishlists, projects and ideas. They can also keep track of details like the paint formulas they use in their homes.

Product warranties and manuals are also available through the service. And helpful reminders for cleaning air filters, checking batteries and doing other regular household maintenance tasks will keep shoppers coming back.

“Customers expect to be engaged and in control throughout the entire home improvement experience – from inspiration to enjoyment,” said Tom Lamb, Lowe’s senior vice president of marketing and advertising. “MyLowe’s will enable our customers to track and manage their homes all in one place, and it will allow Lowe’s employees to be better equipped to help meet the needs of our customers.”

MyLowe’s offers shoppers much of what they expect in a loyalty program, but it goes further to provide a real service for its participants, a service that’s sure to keep customers engaged.

Written by Nissa on November 2, 2011 – 4:54 pm -
Posted in This Week's News | No Comments »

The Club Points Mobile Shoppers the Right Way

General Growth shoppers now have an iPhone and Android application to call their own.

The Club Shopping Mall Guide lets shoppers pick their favorite malls, or simply lists malls in their area. The Club is GGP’s loyalty program, but the app isn’t just for Club members. Any shopper can load it up to find their way around the mall.

The app uses Point Inside’s technology, and its features will be familiar to anyone who’s used a mall geolocation app. Maps, directories and basic information are all available. Shoppers can also get a regularly-updated list of sales and events. And finally, they can sign up for the Play-A-Day contest. To enter the contest, they shake their phones to shake the on-screen snowglobe. If it comes up with a $100 gift card or another great, they win. Otherwise, they’re entered to win a $500 gift card in a later draw. The game can be played each day.

Written by Nissa on December 1, 2010 – 6:42 pm -
Posted in Retail Applications, This Week's News | No Comments »

Centro Rewards Loyal Shoppers

After a successful four-month trial at two of its locations, Centro is launching its Freebies Rewards program at 42 Australian properties. The program has seen great results to date, with retailers participating in the program showing large year-to-date sales increases.

Shoppers can sign up for the loyalty card, which can then be swiped at Freebies Rewards kiosks placed at all participating shopping centers. The machines provide shoppers with personalized discounts and offers from participating retailers.

To promote the program, shopping centers are offering prize draws for new signups. New members at Centro Bankstown are entered to win a Honda CRV when they sign up, and with a swipe at the machine they can add an extra entry every day they visit the shopping center.

More and more shopping centers are moving to loyalty programs that offer tangible rewards, and it’s paying off. How does your shopping center reward its loyal customers?

Written by Nissa on May 26, 2010 – 6:01 pm -
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An App for Shopper Loyalty

This weekend, the Malama Card iPhone app will make a splash at four Hawaiian malls.

Malama Card is the loyalty card program currently in place at commercial properties owned by Kamehameha Schools. It was launched in November of last year, and has seen a lot of popularity to date. To augment that program, the iPhone app has been developed. It’s got many of the hallmarks of the great shopping center apps we’ve seen to date: GPS location and directions with a merchant map, a merchant and promotion list, detailed merchant profiles and social media integration. But where it really shines is with its integration with the loyalty program.

Non-members get the standard app features mentioned above, but members can also use the app as a virtual Malama Card. Any discounts or promotions they have access to as members will be available to them in the app. Rather than carrying the card around, members can flash the iPhone version to redeem the discount or promotion.

Of course, the full benefits of the loyalty program are available to non-iPhone users too. The app just adds an extra level of convenience for the iPhone carrying members — and shoppers who might consider joining the program.

Written by Nissa on March 17, 2010 – 6:58 pm -
Posted in Retail Applications, This Week's News | No Comments »

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