Holiday Cheer Goes Viral

Television commercials don’t usually go viral (unless they’re particularly awful or contentious). They’re short and they lack the same kind of art and edge that online viral ads capture.

But right now, people aren’t looking for edge. They’re looking for joy and light and cheer to get them through the long, cold winter. And Gap knew just the thing to fill that need. Go Ho Ho, its Glee-inspired ad, has picked up a few hundred thousand views in the last few weeks from shoppers who need a bit of holiday cheerleading.

Go Christmas!

Written by Nissa on November 25, 2009 – 1:20 pm -
Posted in Viral Marketing | No Comments »

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