The Club Points Mobile Shoppers the Right Way
General Growth shoppers now have an iPhone and Android application to call their own.
The Club Shopping Mall Guide lets shoppers pick their favorite malls, or simply lists malls in their area. The Club is GGP’s loyalty program, but the app isn’t just for Club members. Any shopper can load it up to find their way around the mall.
The app uses Point Inside’s technology, and its features will be familiar to anyone who’s used a mall geolocation app. Maps, directories and basic information are all available. Shoppers can also get a regularly-updated list of sales and events. And finally, they can sign up for the Play-A-Day contest. To enter the contest, they shake their phones to shake the on-screen snowglobe. If it comes up with a $100 gift card or another great, they win. Otherwise, they’re entered to win a $500 gift card in a later draw. The game can be played each day.
