Finding Your Way Around Fusion


While many of you are just coming back from Fusion, those of us following along at home missed out on a cool bit of technology. Working with Mobile Fringe, the ICSC released a free iPhone application just for the event.

The iPhone app gives attendees a whole host of features at their fingertips. It contains a full agenda with detailed information about each session. Every exhibitor is listed, and a map pinpoints each exhibitor’s booth on demand. Attendees can also sign in to talk about Fusion on Facebook, Twitter and LinkedIn, and they can view a full list of attendees.

Just in case, there’s also a full program PDF, GPS directions to the hotel, and contact links for the conference, the ICSC and Mobile Fringe. It’s just about everything a conference attendee could wish for, all in a neat little digital package. We bet we’ll see more apps like this in the future.


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