CauseWorld: Shop and Save the World
Here’s an application your retailers should know about: CauseWorld.
Available on the iPhone and Android platforms, CauseWorld lets shoppers check in at their favorite retailers to give money to great causes. From the shoppers’ side of things, the system is both simple and rewarding. When they’re in stores that support the app, they can open it and “check in” to confirm their current location. Doing so earns them Karma points, which can be spent on over a dozen great causes. A trip to the mall might plant a tree, offset carbon emissions or feed a hungry family. And once they do some good, shoppers can use the app to spread the word of their good works on Facebook.
Currently Citi and Kraft Foods are sponsoring the app, which is currently only available in the United States.
