Brands Pin Themselves to Pinterest

Have you hopped on Pinterest yet? The social service is like heaven for fashion retail, with hundreds of millions of views a month. In fact, it’s just one step behind Facebook and Twitter now.

Retailers are climbing aboard at record speed, too. This week, Sephora added the ability to pin any item in its online catalog to the service, along with online shopping for in-store checkout and more. Harrods is taking it one further, though, bringing in Pinterest as a key component in its new campaign for the Queen’s Diamond Jubilee.

Harrods is known for its fanciful and ornate window displays, the stuff of dreams for many creative types. Now Harrods is giving UK residents a chance to create their own window display, and it’s using Pinterest as its platforms. Fans who create a mood board on Pinterest. If they title it ‘Harrods Street Party Window’ and tweet the retailer, their board may serve as inspiration for one of the highest profile window displays in Harrods’ recent history.

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