Bayshore’s New App Makes the Holidays Easier

Shopping center apps have made life much easier for shoppers, but could they go further? Bayshore Shopping Centre hopes so, with the upcoming launch of its E-STYLE campaign.

Part of the campaign is a virtual shopping application designed to make the shopping process much easier. One of its features is just perfect for the holidays – it includes a gift guide that offers a huge selection of gift ideas laid out for all ages and preferences. Not only that, the app will seek out the lowest price and nearest store to pick up your item.

“Over the past few years, more and more people have opted to do their Holiday shopping online,” says Angie Russell, Marketing Director for Bayshore. “The face of retail is changing quickly, and Bayshore is tremendously excited to lead the charge in adapting our services for the modern consumer.”

But not all consumers are quite that modern. Bayshore has them covered as well. While the app is going to be available on the web and on smart phones, it’s also going to be set up in the center’s state-of-the-art E-STYLE Lounge. For those looking for a more traditional customer service experience, E-STYLISTS armed with iPads will be on hand to help shoppers choose their gifts and locate them as efficiently and inexpensively as possible.

The app has been developed by Isca Solutions, and helping to build the campaign is high-tech mogul and business magnate, Sir Terry Matthews. Herieth Paul, the current face of Calvin Klein, features in campaign imagery.

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