An App for Shopper Loyalty

This weekend, the Malama Card iPhone app will make a splash at four Hawaiian malls.

Malama Card is the loyalty card program currently in place at commercial properties owned by Kamehameha Schools. It was launched in November of last year, and has seen a lot of popularity to date. To augment that program, the iPhone app has been developed. It’s got many of the hallmarks of the great shopping center apps we’ve seen to date: GPS location and directions with a merchant map, a merchant and promotion list, detailed merchant profiles and social media integration. But where it really shines is with its integration with the loyalty program.

Non-members get the standard app features mentioned above, but members can also use the app as a virtual Malama Card. Any discounts or promotions they have access to as members will be available to them in the app. Rather than carrying the card around, members can flash the iPhone version to redeem the discount or promotion.

Of course, the full benefits of the loyalty program are available to non-iPhone users too. The app just adds an extra level of convenience for the iPhone carrying members — and shoppers who might consider joining the program.

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