Get Your Ads to the People Who Need Them Most
We’ve told you about Point Inside before, but they’ve had a few developments in the last couple months that you should know about.
The interactive indoor map application has expanded from iPhone to Android. It’s free on the iPhone App Store and the Android Market. So it now offers two cell phone markets for you to reach should you choose to list your mall with it.
It’s also launched its Indoor Mobile Ad Platform. Major retail brands like American Eagle, Nordstrom and Kate Spade New York are using Point Inside as a location-based, pull-based advertising platform. Merchants can promote their events and promotions to shoppers who are in their mall, looking for their store. So if you’re not listing your events, you might be missing out on local foot traffic this minute, or so goes the idea.
It’s an interesting opportunity, at least, and one retailers are starting to take notice of. So if you’re interested in reaching shoppers with iPhones and Android phones at your mall, it’s worth a look.
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Dave
