Reader Profile: Sally Bonner
Name: Sally Bonner
Titles: Marketing Manager, Beenleigh Marketplace and Assistant Marketing Manager, Grand Plaza Shopping Centre
Location: Browns Plains and Beenleigh, Qld, Australia
How long have you been at this property?
I joined the Grand Plaza Team in 2006 and then began working at Beenleigh Marketplace in a dual role across both centers in 2008.
How many years of experience do you have in the shopping center industry?
I began my shopping center career at QueensPlaza, another Colonial First State Property Management center in 2005. While I was in university, I worked in the marketing department at Myer which provided a great introduction to retail marketing.
How many awards have your properties won during your tenure?
During my career at Grand Plaza Shopping Centre, the property has received the following awards and/or recognition:
• CFSPM Marketing Awards 2007 Winner – Nine Dots Consumer Insights Award for Grand Plaza’s “BIG on Living!” branding campaign.
• Shopping Centre News Australia & New Zealand Marketing Awards 2007 Finalist – Grand Plaza’s “BIG on Living!”
• ICSC’s Maxi Awards 2007 — Finalist for Grand Plaza’s “BIG on Living!”
• Property Council of Australia Queensland Shopping Centre of the Year Awards 2007 – Finalist.
What is your primary goal this year?
To implement innovative campaigns that strengthens the centers’ relationships with target customer segments, while cementing their positions in the marketplace. Finding new ways to communicate and interact with customers, such as Twitter, Facebook, e-mail and SMS. It is vital to communicate with customers how they want to be communicated with, especially in such a cluttered retail environment.
What is your biggest challenge this year?
Keeping retailers enthused in the current downturn and continuing to implement high-impact retailer support initiatives on a limited budget.
Can you offer one tip to other mall marketing professionals?
Surround yourself with people that challenge, inspire and respect you. Keep the passion alive by reading, researching, networking and sharing ideas with other marketing managers.
Thanks Sally!
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