Reader Profile: Martin Rendle


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Each week, we bring you a brief profile on one of our fantastic readers. Know someone we should be writing about? Let us know.

Name: Martin Rendle
Title: Center Manager
Property: The Buttermarket Shopping Centre, owned by Targetfollow Estates Ltd.
Location: Newark on Trent, UK

How long have you been at this property?
I’ve been Manager here at The Buttermarket for the past three years.

How many years of experience do you have in the shopping centre industry?
I’ve been involved in the retail industry for most of my working life, including four years owning and running a successful retail business on the North Norfolk coast.

Which December holiday services do you plan to offer shoppers this year?
As we do every year, we offer a great Santa’s Grotto, present wrapping service and live music on the weekends running up to Christmas.

Will these services be free, or will there be a charge?
The Santa’s Grotto attracts a small charge to its visitors. However, I always try to work this in tandem with local Newark charities, and therefore most of the money raised from the Grotto goes directly to the chosen local charity.

If the services are complimentary, will you bring in a sponsor to offset the costs or will the centre pay for the services out of its own marketing budget?
Generally the cost for this comes directly out of our marketing and promotions budget. However, anything deemed as non shopping centre recoverable, such as an amount towards gifts for the Grotto, is donated directly by us.

What is your primary goal this year?
In the current economic climate, obviously my main goal is the leasing of vacant space. We’re lucky here as we are currently enjoying around an 80-percent occupancy rate and are managing to retain the tenants we have.

What is your biggest challenge this year?
Well, maybe this is a little unrealistic in the current climate, but I’d very much like to see a 95-percent occupancy rate by the end of January 2010.  I’m pleased to say that at the moment we’re on target for this—fingers crossed!

Can you offer one tip to other mall marketing professionals?
Think as you’ve always thought and get the results you’ve always got! Think laterally to move forward.

Thanks Martin!


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