Reader Profile: Kimberly Baldy


kimberly_baldy_30apr09.gifEach week, we bring you a brief profile on one of our fantastic readers. Know someone we should be writing about? Let us know.

• Title: Customer Service and Promotions Manager

• Property: Westfield Montgomery

• Location: Bethesda, Maryland, USA

• How long have you been at this property?
Since January 2009

• How many years of experience do you have in the shopping center industry?
Five years, all of them with Westfield

• What is your primary goal this year?
My focus this year is to successfully launch four new marketing platforms in my center to help drive traffic and sales, as well as strengthen relationships with my retailers.

• What is your biggest challenge this year?
My biggest challenge is consumers’ conservative shopping patterns due to the economic climate and finding ways to get people into the mall and feeling good about shopping again.

• Can you offer one tip to other mall marketing professionals?
Be inventive, think outside the box and have fun with what you do!

Thanks Kimberly!


  • http://www.sgcelebrityproductions.com Steven Gerard

    one of the best ways to think outside the box and drive huge crowds to the mall and ultimately the stores is to have popular tween teen stars appear that attract thousands of the tweens that are responsible for 50 billion in sales


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