Reader Profile: Jan Tedder-Rogers
Name: Jan Tedder-Rogers
Title: Mall Manager
Property: Biggs Park Mall
Location: Lumberton, North Carolina, USA
How long have you been at this property?
Since Fall 2001.
How many years of experience do you have in the retail industry?
38 years.
Why did your mall choose to continue to offer gift certificates instead of gift cards?
Gift cards are too expensive.
How do you promote your mall gift certificates onsite?
We promote them with signs, display cases and my big mouth!
How often do you incorporate the gift certificates into your special events and mall promotions?
We use them for just about every one of them.
Do you ever use your tenants’ gift certificates or gift cards as part of your sales promotions (e.g. For category-specific contests or seasonal programs)?
Yes, most of the time.
What is your primary marketing goal this year?To survive!!!!!
What is your biggest challenge this year?
Our biggest challenge is finding new tenants.
Can you offer one tip to other mall-marketing professionals?
Yes, remember the value of community involvement and provide excellent customer service!
Thanks Jan!
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