On the Move: Lela Cocoros


328LelaCocorosPlaceWise Media, an integrated digital marketing provider to the retail industry and the nation’s largest digital and mobile network of mall shoppers, has a new appointment to celebrate: Lela Cocoros has been named to the newly-created position of Vice President, Integrated Marketing Communications.

Cocoros will lead and orchestrate marketing, content and communications efforts during a period of growth for the company while it adds new shopping mall partners, expands into new retail sectors and grows its consumer-facing brand, Shoptopia.

Cocoros has had a distinguished career in the media, entertainment and telecom industries. She led the corporate communications department at Tele-Communications, Inc. (TCI) and spent ten years as partner at October Strategies, Inc., an award-winning strategic communications consultancy she co-founded that served national and international media content, distribution and technology clients. She has also held positions at the Cabletelevision Advertising Bureau (CAB) and NBC in New York.

“I am thrilled to have Lela join PlaceWise Media’s management team,” said Aaronson. “Her media and business background, and her expertise in marketing communications are essential as we connect with a growing base of retailers, advertisers, consumers and employees.”

Cocoros holds a Bachelor of Fine Arts from New York University’s Tisch School of the Arts, Institute of Film and Television. She was a charter fellow of the Women in Cable Telecommunications Foundations’ Betsy Magness Leadership Institute at the Center for Creative Leadership in Greensboro, NC, and a recipient of the National Cable Telecommunications Association’s Vanguard Award for Young Leadership. She lives in Denver with her family.

Congratulations, Lela!

Have you recently made a move or welcomed someone new to your team? Let us know and your story could be featured in our next On the Move.


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