On the Move: Joellyn Fellmeth

Here’s another happy story of a shopping center marketer coming home to a familiar center: Joellyn Fellmeth has been named the Director of Marketing and Business Development at Sawgrass Mills. Fellmeth helped launch Sawgrass Mills in 1990, so this should be a lovely homecoming.

“We’re excited to have Joellyn join us as an integral member of our dynamic team,” said Kelly Mikesell, vice president of marketing for The Mills. “Her professional experience in the global market will be a great asset, as Sawgrass Mills continues to be a leading shopping, dining and entertainment destination for locals and visitors from around the world.”

Fellmeth has spent 18 years with The Mills Corporation, taking on several marketing and tourism related position. Most recently she was responsible for leading the marketing efforts for IKEA Real Estate’s 21.5 million square feet of shopping center space in Russia.

Fellmeth is a graduate of Virginia Polytechnic Institute and State University in Blacksburg, VA with a Bachelor of Science in Marketing. She has received several notable honors and accolades during her career including the 2005 Maple Leaf Award from the Canadian International Council of Shopping Centers and the 2004 Award to the Best Launching Campaign from the Spanish Shopping Centres Association.

Congratulations on the new position, Joellyn!

Have you recently made a move or welcomed someone new to the team? Let us know! Your story could be featured in our next On the Move.

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