Marketing Links: November 10

Businesses can now participate on Google+ with brand “pages”: Google+ has been mostly hands-off for brands, but that’s changing now. Get your page before someone snags it out from under you. (Ars Technica)
Old Navy Bows New Ad Campaign after Publicly Criticizing Previous Push: Interesting reflections on moving from a failed marketing campaign to a new path. (Advertising Age)
How to Delete a Google Plus Brand Page: If you jumped in to set up your Plus brand page after reading the headline above and something went wrong, here’s how to hit the reset button. (Duct Tape Marketing)
Pros and Cons of Facebook As Your Website: Few of you are seriously considering using Facebook as your site, but more and more centers are abandoning website updates for events and posting them to social media instead. Here are some reasons to reconsider that tactic. (Spin Sucks)
Mobile Marketing Isn’t a QR Code: Using QR codes isn’t enough. Here’s how to use them well, and how to further address mobile browsers. (Chris Brogan)
Brand Interaction on Twitter is Up By One Third: Twitter traditionally hasn’t been as kind to companies as it has to individual, but that’s changing. (Marketing Pilgrim)

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