Marketing Links: April 21
- Don’t Ignore Social Media’s Research Value: The results may not be quite as scientific, but social media offers opportunities for direct market research. (Convince & Convert)
- Five Ways to Create a Social Media Audit: How to take a qualitative look at your social media tactics. (Spin Sucks)
- Honor What Customers Care About: It’s all about sharing the values of your community. (Marketing Profs)
- The 7 Fundamentals of Starting a Company Blog: Some fantastic tips if you’re thinking about adding a blog to your center’s marketing activities. (grow)
- Social Media ROI: ROI Doesn’t Stand for Return on Ignorance: If you don’t have a goal, how will you know whether your social media efforts are working? (Brian Solis)
