The SACSC Research Conference is Just Around the Corner


313sacscThe South African Council of Shopping Centres is holding its 2014 Research Conference very soon—April 9, to be precise.

Experience 2014 focuses on valuable research and the opportunities and resources that exist to put it into action as an effective retail tool. The organization encourages its members to take part in this key annual fixture in its schedule, as the value of data-driven decision making is hard to overstate.

“More and more, important decisions are research-driven, and best practice is underpinned by the resulting retail models. With consumer markets as varied those in South Africa, the SACSC Research Conference is structured to inform and empower retail. It will deliver a clearer, more nuanced picture of the market in which shopping centres and retailers work. Advances in technology are driving massive changes in shopper decision-making and buying patterns, making a careful understanding of customers even more essential for retail success.”

This year’s event takes places in Johannesburg, at the Hilton Sandton. Bookings are available online.

The program has a lot to offer marketers, with topics that include Experiential Marketing in a Retail Environment, Leveraging Technology, Demographic and Spatial Data to Unlock New Insights,Consumer demographics in a new context and a lot more.


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