Shopper Solutions for South African Marketers


Later this month, marketers in Johannesburg and Capetown will have an opportunity to discuss the big topics in shopping center marketing – like whether shopping centers can be effective brands, and how to build shopper loyalty when your competitors are just as convenient.

Primedia Unlimited and Marketing Mix are holding the Shopper Solutions conference in Johannesburg, South Africa on August 23rd, and in Cape Town on the 26th. Some of the topics for the one day conference include “Brand Mall: How to differentiate the mall, relating to local shopper needs,” “Community mall activation in the townships and rural areas” and looks at mall loyalty marketing, digital immersive retail and the concept of tribalism as applied to shoppers.

There will also be panel discussions, industry experts, networking opportunities and case studies.

If this sounds like something you’d like to attend, you can sign up for the Johannesburg conference here, and the Cape Town conference here.


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