Purple Apples Call for Entries

UK Readers: It’s time to prepare your entries for the BCSC’s Purple Apple Marketing Awards. The 2010 awards have just started taking entries.

In case you’re not familiar with them, the Purple Apples recognize and reward effective shopping and town centre marketing in the UK sector. So many of you have done fantastic work with your shopping centre’s marketing in the last year, and you deserve to be recognized. But you can’t win if you don’t enter.

This year’s award categories include community relations, public/media relations, effective advertising, digital marketing, driving sales, events, and strategic/overall integrated marketing campaign. Entries will be judged on planning/strategy, creativity, cost effectiveness and results.

Friday 19 February is the deadline for online entries, so get started now and beat the rush. If you need a little help getting your entry together, you can also participate in the Rolling Apple workshops this week and next.

Take a look at the Call for Entries for more details. And visit the Purple Apple site to enter. Good luck!

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