Purple Apples and ACE Awards Open

British marketers, have your pencils at the ready—we have two new deadlines for you. Monday 4 February is the first, and it’s the deadline for all entries to the BCSC ACE Awards. Wednesday 13 February is the second, and it’s the application deadline for the BCSC Purple Apple Marketing Awards. Busy month!

There are a few other dates to pay attention to. 30 January is the final date for draft applications for the Purple Apples, your last shot to get a mentor to check over your application. 9 May is the awards dinner at The Brewery in London.

For the ACE awards, you’ll want to be aware that mystery shop visits will take place throughout February and March, so you want every element of your center’s customer experience to be the best it can be during those months. The short list will hit late in March, and the awards will be presented at the Shopping Centre Management Conference on 13 June.

Here’s the entry page for the ACE Awards—take special notice of the chance to look at this year’s audit. Here’s the Purple Apple page. Best of luck with your entries.

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