Purple Apple Award Winners
Last month, the BCSC announced the winners of its prestigious Purple Apple Awards. The Purple Apples award imagination, innovation and excellence in shopping centre marketing in the UK.
Three Purple Apple awards were given out: St John’s Centre, Leeds took one for its community relations campaign, ‘FOUND by CREATE.’ St David’s Dewi Saint, Cardiff, which won two awards: one for its media relations campaign “Managing Expectations” and one for the launch of its new center.
19 Purple Apple merit awards were handed out to deserving centers who put together great marketing programs in a number of categories, from Digital Marketing to center Events. And Horsefair Shopping Centre received the Purple Apple Pip for its Halloween Trick or Treat Community Event.
To read more about the Purple Apple Award winners, take a look at Tactics Magazine, which covered Found by Create and two of the Merit award winning campaigns in its latest issue. And congratulations to all the shopping center marketers whose efforts were recognized with the awards!
