Opal Award Deadlines Approach

1205opalThe British Council of Shopping Centres (BCSC) is holding its second annual Opal Awards, and the deadline for entries is almost here. If you’d like your center to be considered for its unique approach to commercial brand opportunities, have your entry in by December 18, 2013.

The awards span seven categories, four of which are new this year. Returning categories are as follow:

  • Experiential: High impact bursts of activity, which seek to influence and change customer perceptions of a brand.
  • Mall Retail: Attracting small traders, start-ups and established operators alike driving best practice in mall retailing.
  • Media: Media in retail environments that communicates and actively influences consumer purchasing decisions.

New categories this year include the following:

  • Vending: Innovation and creativity in vending, recognising examples where vending has delivered over and above a simple transactional service to the customer.
  • Pop Up Shops/Temporary Lets: Innovative uses of these spaces, timeframes, excellence in delivery and creativity.
  • Commercial Events/Markets/Exhibitions: Activations which drive commercial income and are not funded through marketing budgets.
  • The Stephen Rister Memorial Award: In 2014 this award will recognise upcoming talent from the industry. An individual aged 35 and under, from any sphere of commercialisation, who is a shining star.

Interested? Take a look at the award website for more information and to enter.

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