NRF Wants Retailers to Rock the Vote

Remember Retail Means Jobs? The National Retail Federation is back with the flip side of its coin: Retail Means Votes. The former was an attempt to remind the rest of America that retail has a vital role to play in the economy. The latter reminds retailers that a prosperous future requires them to actively participate in the upcoming election.

“With an election largely centered on the economy and jobs, it’s important to make sure America’s 3.6 million retailers and their employees know what’s at stake for the industry,” said NRF President and CEO Matthew Shay. “Retail supports one in four American jobs, generates a quarter of GDP, and is at the foundation of the consumer-based economy.”

“Retail Means Votes seeks to increase the retail industry’s presence and participation on the campaign trail, and beyond,” said Shay. “It is one piece of NRF’s efforts to frame the national debate around retail’s pro-jobs, pro-growth agenda, and drive candidates’ attention to the retail industry’s public policy priorities and their effect on the economy.”

Retail Means Votes is non-partisan, of course. It breaks down candidates’ positions on major priorities like labor, tax reform, and trade. More than anything, though, it’s about encouraging everyone in the industry to take part in the political process. And with less than a month left until the election, it’s a message worth spreading.

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