IntoOutdoors Moves Ahead With Development Plans

The UK can look forward to an ambitious new development about to break ground, one that may be its first retail and lifestyle shopping centre. IntoOutdoors has now received planning permission for its £35 million scheme.

Eagle One, the future center’s developer, has exciting plans: a 45 unit retail center, outdoor leisure pursuits and holiday lodges all set within a 125 acre site on the River Avon. It’s not far from breaking ground, and should be complete in short order, by summer 2014.

Visitors to IntoOutdoors will get to experience the full holiday package: staying in one of 60 holiday lodges, taking in the fishing, cycling and activities that are available throughout the area, and shopping through 140,000 sq. ft. of retail, restaurants and cafes.

Eagle One hopes to set IntoOutdoors’ retail apart too, by focusing on ‘Try before you buy’ retail areas that allow customers to play with products before making the purchasing decision.

“In a harsh economic climate, IntoOutdoors is a unique retail concept which offers an alternative to traditional and internet based retailing,” said Simon Tothill, the project’s director. “We believe it will succeed by making the shopping experience a truly leisure based activity with IntoOutdoors designed to appeal to all age groups.”

“A retail environment where you can ‘try before you buy’ is an intrinsic part of our offer, not only do consumers get a memorable hands-on shopping experience in an idyllic setting, but retailers benefit from showing products to their full potential.”

The developers are expecting to create around 1000 jobs in the area, which includes the nearby town of Evesham. To organize the letting of the retail units, Eagle One is working with Knight Frank, Development Consultants and letting agents.

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