ICSC Wants to Know What You Love

Want to chime in on the ongoing discussion about the value of retail? The International Council of Shopping Centers is running its own video contest to celebrate our industry, and you are invited to participate.

Why I Love Bricks & Mortar is all about sharing the value of face-to-face retail. What are the stories that drive this industry? How do shoppers benefit from that value? You probably have great stories of your time in the brick-and-mortar field, so why not share them?

Simply take a video camera (or, likely, your smartphone) and record a three minute video of your story. It doesn’t have to be fancy or complicated – just do your best, keep it under 3 minutes and 50 MB, and mention “Why I (or your company’s name) Love Bricks and Mortar.”

Once that’s done, post it on the ICSC Facebook page and keep your fingers crossed. If you want the rest of the official rules, they’re right here.

Just be quick—the deadline was just extended, but you only have until May 11th. So get your entries in without delay.

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