ICSC Research Connections Coming Soon
Later this month, ICSC is presenting its 2013 Research Connections conference. “Adapting to the New Norm” is this year’s theme, and it takes place at the Ritz-Carlton in Philadelphia, PA from September 29-October 1.
The organization has highlighted a few key sessions for the three-day event. One that might be of particular interest to our readers follows:
Omni-Channel Integration – Marrying the Digital World with Real-Estate
As online shopping continues to gain popularity, shopping centers are left wondering what their role is with increasingly digital-savvy consumers. Omni-channel, or the use of multiple touchpoints to sell to consumers, provides an enhanced customer experience that is expected by consumers. This session will delve into the perspectives of retailers and shopping center executives on how an integrated shopping experience can be created for consumers and how data-sharing can increase awareness of consumer preferences.
If you want to access the latest information on the economy and its impact on the shopping center industry, hear the most current industry research studies and be exposed to new techniques to make better and more informed decisions, this is the conference for you. You can find out more and register online here.
