ICSC in Asia
Asian shopping centers have gone from “the next big thing” to a major industry player in record time, and ICSC isn’t about to be left behind in this vital market. The organization has taken two big steps for the Asian market in recent weeks.
First, it decided to offer its monthly publication, Shopping Centers Today online in Chinese. We wouldn’t be surprised to see more articles tailored to the region in the future.
Then it rebranded its annual Asia Expo as ReCon Asia. With the rebranding, it joins RECon, the global retail real estate event in Las Vegas next month, ReCon Latin America, and ReCon Middle East and North Africa. This unification helps ICSC secure its place as the most recognized name in global retail real estate events.
