ICSC Announces Marketplace Mall @ RECon

The International Council of Shopping Centers has announced a few upgrades to RECon 2012. Marketplace Mall @ RECon is a brand new show that expands the convention considerably.

“The new Marketplace Mall @ RECon is a destination unto itself, separate from the Leasing Mall, and we wanted to ensure that this notion was properly conveyed,” said Michael P. Kercheval, president and CEO of ICSC. “Its not just the same old trade show, but rather a much larger and more efficient show that will have far more to offer RECon attendees. The Marketplace Mall @ RECon’s exhibitors, content, and central location are sure to make it a high-traffic destination this year,” Kercheval added.

So what does it have to offer? Plenty.

The Social Media & Technology Pavilion will focus on informative sessions on metrics, mobile and everything social, and will be surrounded by exhibitors with the latest technology and platforms to check out. The Green Zone goes in the other direction — product and service providers that can help you save the environment while saving your budget. The Specialty Leasing Showcase will house retailers, wholesalers, manufacturers and service providers from the specialty retail industry, so head there for new retailers for you carts, kiosks, pop-ups and more.

The Marketplace Mall @ RECon also features a couple helpful locations that aren’t exhibitor-specific. The Marketplace Mall Café will feed hungry attendees through the breakfast and lunch hours and offers a free, public Wi-Fi station. Meanwhile, the Product Demo Theatre gives exhibitors 15 minute power sessions to show you their best stuff.

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