GGP Expands its Marketing
General Growth may be down, but it’s not out. The company is launching what it calls the US’s first nationwide mall-based mobile advertising network, The Club Mobile.
According to the company’s press release,
“The Club Mobile is an extension of The Club, GGP’s existing on-line consumer marketing program that sends email notifications of mall sales and events to an exclusive list of opt-in members. The Club Mobile extends the value of The Club by delivering discounts and offers to on-the-go consumers through text messages.
…
Consumers can join The Club Mobile by visiting www.TheClubMobile.com and entering their mobile phone number and other preference data. As an additional incentive to join, the program is offering a chance to win a $1,000 shopping spree.”
