GGP Expands its Marketing


General Growth may be down, but it’s not out. The company is launching what it calls the US’s first nationwide mall-based mobile advertising network, The Club Mobile.

According to the company’s press release,

“The Club Mobile is an extension of The Club, GGP’s existing on-line consumer marketing program that sends email notifications of mall sales and events to an exclusive list of opt-in members. The Club Mobile extends the value of The Club by delivering discounts and offers to on-the-go consumers through text messages.

Consumers can join The Club Mobile by visiting and entering their mobile phone number and other preference data. As an additional incentive to join, the program is offering a chance to win a $1,000 shopping spree.”

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