BCSC Opal Awards Approach


The British Council of Shopping Centres has a brand new initiative our British readers may be interested in: The BCSC Opal Awards. The awards aim to promote “the unique and commercial brand opportunities that malls offer by recognizing and showcasing the best examples in the marketplace, encouraging further innovation and creativity.”

You can enter in any of the following four categories:

  • Experiential: engaging consumers with brands, changing brand perceptions and mindsets, and influencing buying behaviours.
  • Media: best campaigns across shopping centre media.
  • Mall Retail: best practice in on-mall retailing for new and innovative retailing options.
  • Innovation: creative new ways that engage with customers, whilst enhancing the shopping experience.

The organization is taking entries for the 2013 awards, and you don’t have much time to get your entries in. December 19 is the deadline for all entries. BCSC encourages joint and collaborative applications, by the way, from centers, retailers, brands and agencies.

Want more detail? You can get the full scoop at the awards website.


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