Attention UK Readers: Purple Apple Awards
The BCSC is holding its 2009 Purple Apple Awards, and you should enter.
The Purple Apple Awards recognise best practices in marketing, and encourage the sharing of ideas between marketers. The Call for Entries has more details about eligibility, but most shopping centres and retail destinations in the UK and Ireland are eligible. So if you feel your shopping centre has implemented a great initiative some time since July 2007 (and judging by your emails, many of you do), make sure to enter. The deadline is 27 February, 2009.
The categories for entries include Strategic/Overall Integrated Marketing Campaign, Community Relations, Events, Driving Retail Sales, Public/Media Relations, Effective Advertising, and Digital Marketing. Visit the website for more information.
