Adspace Teams Up With Accuweather
Adspace Networks has just launched an interesting partnership. It’s working with AccuWeather, one of the biggest forecast providers out there.
“Our programming research shows that nearly 70 percent of our shoppers want to see quick local weather updates, including severe weather alerts,” said Bill Ketcham , Executive Vice President and CMO, Adspace Networks. “Content drives our viewing and ad awareness levels. AccuWeather completes the trifecta of desirable programming—what’s on sale, mall events and weather.”
With this partnership, shoppers will no longer need to rely on their smartphones for weather alerts like severe weather, pollen count and excessive heat advisories. Instead, they’ll get those on Adspace Networks’ Smart Screens, along with weather reports, all sponsored by advertisers.
“We are able to generate a real-time campaign for brands based on the weather triggers, such as a pending storm front or an excessive heat advisory. Even a high pollen count could trigger a sponsorship for an allergy medication, for example,” continued Mr. Ketcham.
