2011 Purple Apple Winners

BCSC has announced this year’s Purple Apple Awards winners, and we’re happy to see some familiar faces.

This year saw four Purple Apple winners. Brent Cross received the award for its Love Fashion Love Football event, which highlighted the World Cup last summer while keeping shoppers on top of the latest fashion. We covered two of the Public Relations Purple Apple winners at Christmas: Lakeside Shopping Centre’s amazing Living Christmas Fairy, who perched atop a 50-foot tree, and Westfield London’s Christmas light switch on with help from Rihanna. The final Purple Apple went to Meadowhall, for its Cut Through public relations campaign.

There were also 21 Purple Apple merit winners (and many familiar faces among them as well), and four Purple Apple Pips given out. It was a great year for marketing in the UK, and we’re glad to see so many of the malls we hear from regularly on the list of winners. Congratulations to all of you!

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