Insider’s Tip of the Week: Stephanie Kroll


tip_stephanie_kroll.gifEach week, we feature tips from industry insiders. Have a tip to share with our readers? Let us know.

This week’s tip comes to us from Stephanie Kroll, President of Kroll/Tomas Inc., an advertising agency specialized in producing merchant newsletters:

Most malls have volumes of “news,” yet much of it never gets beyond the management office because it may not warrant all the resources required to write and distribute a memo. An eye-catching, well written merchant newsletter is the ideal medium for sharing news with merchants regarding upcoming events and promotions, on-going programs, advertising tips and opportunities, mall policies, construction updates, leasing and operations news, sales leaders, employee discounts, store news, merchant success stories and more!  You may be surprised at how much newsworthy information you have but aren’t sharing because you don’t have a vehicle in place to do so.
Ask yourself…
• Do your merchants know enough about mall promotions to give details to shoppers?
• Do you have an easy, affordable vehicle to encourage merchant participation in mall programs?
• Are your merchants aware of all that’s being done to market the mall?
• Do your sales leaders receive special timely recognition?
• Are merchant success stories shared to educate and motivate others?
• Do your retailers know which stores offer discounts to mall employees?
• Are your retailers kept abreast of industry tips and trends?
With today’s technology, there are numerous efficient and cost-effective options to help you produce and distribute your newsletter.
So, what’s new with you?!

Want to know more?

Contact Stephanie at 1-713-784-8504 or by email.  Or visit www.krolltomas.com for newsletter examples.


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