Insider’s Tip of the Week: Kelly Brownell


tip_mall_maven.gifEach week, we feature tips from industry insiders. Have a tip to share with our readers? Let us know.

This week’s tip comes to us from Kelly Brownell of The Mall Maven, a division of Image One Marketing Group, Inc.

“Strategically selected promotional products can aid to brand your mall, attract and reward shoppers, and promote your gift-card program. Picking the right items will ensure shopper loyalty while giving years of exposure to your center.
Help to maximize your marketing budget by teaming up with your sister centers. Grouping an order with another center will allow for quantity discounts that can save you hundreds or even thousands of dollars. Also, be on the lookout for Clearance and Closeout items. Many manufacturers are clearing out merchandise this time of year to make room for next year’s new additions. Take advantage of these savings and order early for future promotions.”

Want to know more?

Call Kelly at (619) 546-6392 or email her. Visit The Mall Maven online at www.TheMallMaven.com.


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