Insider's Tip of the Week: Julie Coward
Each week, we feature tips from industry insiders. Have a tip to share with our readers? Let us know.
This week’s tip comes to us from Julie Coward, Co-Owner of Holy Cow Communication Design Inc:
“When it was time to launch Mayfair Shopping Centre’s summer outdoor farmers’ market, one of the strategies we implemented was a poster campaign. We printed small colour posters to advertise the event to the community. Then we hired a person who walked into coffee shops, cafes, grocery stores and other venues around the city and obtained permission to display these posters for the general public to see. This strategy helped not only to promote the event to the target market, but also helped brand the market as a community event.”
Want to know more?
Call Julie at 250-655-6597 or email her.
You can also visit Holy Cow Communication Design online at www.HolyCowCom.com
