Insider’s Tip of the Week: John Bacon


Each week, we feature tips from industry insiders. Have a tip to share with our readers? Let us know.

This week’s tip comes to us from John Bacon, Managing Partner of Converge Marketing Group:

“The beauty of social mediums like Twitter and Facebook is that they create opportunities for shopping centers to engage their customers, both on and off your property. But in so many cases, shopping centers are using social media as an electronic billboard to simply tout sales and events and forgetting that these tools can create conversations, drive traffic and, ultimately, increase shopper loyalty. Just a few examples:

It’s Visual – Don’t just tell people, show them. Pictures of events, great buys at your retailers or the crowds of people waiting to see the latest movie are interesting and enticing. Many users are mobile so encourage your fans and followers to post pictures from your center as well.

It’s Inviting – Drive traffic to specific retailers with special contests. For example, send a Tweet saying that the first 10 people who show up at your selected retailer and say “I want a Tweet deal” receive a special coupon or gift with purchase.

It’s a Community – Host a Tweet-up or Facebook friends gathering at one of your restaurants. Then use this opportunity to ask your biggest and best fans what they like and don’t like. You’ll find people actually like communicating as much in real life as they do online.”

Want to know more?

Call John at 480.215.0873.
You can also e-mail John or visit Converge Marketing Group online at

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