Insider’s Tip of the Week: Joe Brandano
Each week, we feature tips from industry insiders. Have a tip to share with our readers? Let us know.
This week’s tip comes to us from Joe Brandano, Creative Director at Blue Sky Commercial Décor:
“As planning for the holiday season approaches, we always share a few creative ideas with our clients to provide a better holiday experience that goes beyond our décor packages. For starters, we recommend that our clients choose a couple of days each season to provide a greater experience for children with special needs to meet with Santa. A good example would be providing a Santa who knows sign language for a day. There are strong communities that support these efforts and the potential life experience of a one-on-one conversation with Santa will draw a regional following, supported by many positive press opportunities.
We also encourage our clients to take advantage of long lines at the Santa booth by adding elements as simple as face painters or balloon twisters to the experience. The face painting encourages parents to purchase pictures, as the moment is less likely to be duplicated later in the season. The balloon twisters make for a more jovial atmosphere while customers wait in line, and it also discourages walk-offs.”
Want to know more?
Call Joe at 704-770-5433 or e-mail him. You can also visit Blue Sky Décor online at www.BlueSkyDecor.com.
