Insider’s Tip of the Week: Cyd Perszyk

tip_cyd_perszyk_23apr09.gifEach week, we feature tips from industry insiders. Have a tip to share with our readers? Let us know.

This week’s tip comes from Cyd Perszyk, Sr. Director of Business Development-Retail at Smarte Carte, Inc.:

Are you under the gun to reduce costs or generate new revenue … or both? Look for guest service solutions that will do just that.

For example, a self-serve, vended stroller system will generate new revenue from stroller rentals. And if your supplier manages the service, as we do at Smarte Carte, guest services staffing costs can be reduced.

Vended massage chairs can also generate revenue year round and offer a ‘no cost’ alternative for a mall’s soft seating area. Comfortable seating and a deep-tissue massage will rejuvenate guests and keep them shopping longer.

Want to know more? Contact Cyd at 651-653-3009 or by email. You can also visit the Smarte Carte Website at

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