Insider’s Tip of the Week: Cheryl Cardon
Each week, we feature tips from industry insiders. Have a tip to share with our readers? Let us know.
This week’s tip comes to us from Cheryl Cardon, President of Circus Strategic Communications:
“Viral e-mails are nothing to sneeze at!
Though social networking on Facebook , YouTube, Twitter and the like is hipper than old-fashioned e-mail, targeted e-mail messaging is still one of your best online communication strategies. Craft those messages with “share-quality” and you’ll reach deep into online social networks, with both your message and your brand.
Here are a few simple tips on how to spread your viral message:
1. Take advantage of the subscriber’s natural desire to share good news. Offer a message that resonates with your subscriber, be it a great offer, contest or perhaps the latest style trends for the fashionistas on your list.
2. Carefully craft your e-mail message. Keep it short and focused. Be sure there is a tone of excitement or urgency. Never underestimate the power of a call to action!
3. Know whom you are talking to and wordsmith your message accordingly.
4. Add visual interest. This might be a banner, a photo, headline or even a link to a video.
5. Push the viral potential by making it easy to share your e-mail message. Include dedicated links that allow e-mail subscribers to easily “forward to a friend” (FTAF) or “share with your network” (SWYN).Links to share content with a social network, including Facebook and Twitter, have the potential to give your message and brand much more exposure than simply FTAF. And remember, the stronger the share quality or content of the message, the greater the chances of it being shared beyond the subscriber’s network to their network’s network…and that’s nothing to sneeze at!”
Want to know more?
Call Cheryl at (905) 873-8426.
You can also e-mail Cheryl or visit Circus Strategic Communications online at www.CircusCommunications.ca.
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Gavin
