Insider’s Tip: Test your Email Subject Lines

1119chris.gifThis week’s tip comes to us from Chris Bryce, Sr. Digital Strategist at Dotfusion Interactive:

“Looking for higher open rates from your email campaigns?

I recommend the simple yet effective practice of testing three to four different subject lines to small segments of your subscriber list.

You’ll be surprised to see the impact various subject lines have on open rates.

Execute this one day before your full campaign and use the subject line that resulted in the most opens from your testing.

As a provider of digital marketing services to Shopping Centres such as Yorkdale, Square One and First Canadian Place, we know the importance of maximizing the return on your email investment.

Subject line testing is a great way to get more ROI from your email marketing dollars.”

Want to know more?

Call Chris Bryce at 800.710.8476 x21. You can also visit Dotfusion Digital Marketing at

  • Phillip Newsome

    Ipsos Reid has just released the findinggs from its 2009 Digital Marketing Pulse Study. It underscores the importance of email:
    – 80% of Canadian consumers have signed up for an email promo at least once.
    – 84% of Canadians indicate that they are willing to receive information through email

    The majority of consumers have their email set to block visuals on initial opening. So, as pretty as the layout may be, and we all love great graphic presentation, the relevance of the subject line must be given priority in email campaigns

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