Industry Headlines: October 15
- Pink ribbon overkill: Are companies exploiting breast cancer campaigns?: At the time of writing, nearly 93% of respondents to this article’s poll feel “pink” products are exploitive. A harsh reminder to ensure your cause marketing is anything but superficial. (Daily Finance, US)
- More retailers turn to Twitter for marketing this holiday: This Christmas will be many retailers’ first holiday season on Twitter. Are they ready? (DMNews, US)
- China builds ‘Pentagon’ shopping centre in Shanghai: This doppelganger will be opening early next year. (Telegraph, UK)
- Better Not to Mention the Lousy Economy: Survey finds that most people don’t want to hear about the economy in your marketing. (AdWeek, US)
- Good jump in spring retail sales: New Zealand sees an increase in retail sales (New Zealand Herald, NZ)
- Chain Stores See Rare Uptick: As do US stores, though the gains were small. (Commercial Property Executive, US)
