Industry Headlines: June 28, 2012
- The Tween Machine: As the big spenders get ever younger, it’s time for marketers to reach out to tweens. (Adweek)
- Best Buy Gets Back in the Game With New Tagline, Focus: If you were already counting Best Buy out of the game, you might want to take a step back. (Ad Age)
- Iguatemi Bets Buyer Demand Backs More Malls: Retail sales growth in Brazil may be dropping, but consumer demand drives the creation of new centers. (Bloomberg)
- Not All Consumers Are Created Equal: A controversial idea—should marketers focus the majority of their effort on high earners? (Ad Age)
- E-Tailer Customization: Convenient or Creepy?: While this looks at online retail, it’s a dilemma that hits us all as marketing grows ever more personalized. (New York Times)
- Retail Shrink Fell in 2011: NRF: Good news for retailers, which makes it good for the rest of us. (Supermarket News)
- High-street stars enter stage right: A look at how British retailers are changing the experience of brick-and-mortar shopping. (The National)
- Wolf whistle billboard at NJ mall draws protest: A well-meant joke by center marketers drew some negative national attention. (USNews)
- ICSC RECon 2012 wrap-up: retail market outlook brighter: This year’s event was a great success—if you missed it, here are the key talking points. (DJC Oregon)
- Bare Necessities CMO talks ‘transmedia’ and the new rules of the mobile, social game: This interview with Jay Dunn brings up a lot of good points. (Retail’s BIG Blog)
- Targeting the baby bump: A look back at the moment Target encouraged women to stop hiding the baby bump and start embracing it. (StarTribune)
- McDonald’s pops-up its biggest ever restaurant for Olympics: Taking the pop-up trend to its extremes with a two-storey restaurant with a six-week lifespan. (Guardian)
