In Print: July 28

Stopped by Tactics Magazine’s site this week? If not, you should head on over – the newest issue is up.

You’ll want to give this one a good read. It’s our annual Technology Guide, and it gets into all the cool tools you could be using to market your center. You can check out a sample of our digital edition here. If you’re a subscriber, you can log in and read the whole thing here.

We have four stories online and available for free:

The Mobile Future – Jon Packer, principal of The Idea Workshop, tells us how savvy marketers are turning to mobile to drive shopping center engagement.

She’s Alive! – How exactly did Lakeside get Chantelle Houghton to top its 50ft Christmas tree? And how did they manage the media coverage? We explain here.

Give Shoppers The Floor – A look at how some organizations are letting customers do the marketing for them.

The BFF Challenge – How Lime Ridge Mall drove some great youth engagement, and how they used that to capture the attention of a hard-to-get retailer.

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