Water for all

0326water.gifCause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.

March 22 was World Water Day. The theme for this year’s World Water Day was clean water and sanitation for civilian in combat zones, but the larger issue is that over a sixth of the world’s population lacks clean drinking water.

Oxfam-Qu├ębec was at Montreal Eaton Centre to encourage shoppers to take action and demand water for all. The shopping center encouraged shoppers to calculate their own water consumption, an excercise that usually brings startling results.

Have a few minutes to watch something cool? Here’s a video about World Water Day:

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