Thinking Pink in Dubai


1008pinkribbon.gifBreast Cancer Awareness is a cause that unites people around the world. BurJuman, a shopping center in Dubai, has launched an online pink ribbon campaign to bring attention to its annual breast cancer awareness campaign, Safe and Sound, and the charity walkathon it will be holding at the end of October.

The online campaign features a giant white ribbon that needs to be turned pink by messages of support. 250,000 messages are needed to fill the ribbon, and around 8000 are already up on the site.

BurJurman takes its role in spreading awareness quite seriously. Beyond the pink ribbon site, the walkathon, and all the events, the shopping center has a lot of information to share with the people that need it. The Safe and Sound site is filled with helpful information on early detection, treatment and support, along with resources and lots more. The shopping center also hands out pink ribbons with informational brochures. BurJurman also works with local schools and universities to plan awareness activities.


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