Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.

In New Zealand, it’s time for spring cleaning – time to clean out the closets and get rid of those clothes that just aren’t working out. Botany Town Centre and LynnMall Shopping Centre want to make sure those nearly new and gently-used clothes go to a great cause.

The shopping centers are collecting for Dress for Success, a charity that helps women struggling with poverty to get and keep good jobs. The charity provides women in need with clothes and advice to help make finding work easier. Dress for Success aims to help make women more confident and more prepared to take charge of their futures, and has helped many clients improve their self-esteem and become more independent.

It’s a great opportunity for shoppers to easily make a positive difference in someone’s life.

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